Another Great Talent Assassinated by Corporate America (and I’m PISSED!)

Yes, I changed my blog theme. I hated gray type and it wouldn’t allow me to edit and keep black type. See? Don’t piss me off…

OK, this is not as timely as it should be, but I can explain. I get up for work at 2:30 am, so I don’t listen to late night radio anymore. Too bad, because I really enjoy Jim Ladd’s show on KLOS here in L.A. He jocks the way I write this blog; uncensored and full steam ahead with no apologies (no, he doesn’t use the F-bomb that I’ve heard, but it’s often implied).

So I’m surfing the net for another reason and I read that Cumulus Media (big, heartless corporate monster) cut Ladd loose in October, along with 26 other folks. Nice timing, right before the holidays. Corporate America sucks again. Jim Ladd is a rock radio icon. He’s been in the business for forty years, longer than I’ve been listening to rock music. Tom Petty’s “The Last DJ” album was inspired by Ladd. That’s a pretty big testament to the man’s chops.

So what happened? Jim Ladd promotes something call “Free Form Radio”. That means he picks or lets the listeners pick the songs he plays, not some corporate stooge armed with computer printouts and market studies. “Theme of Consciousness” was awesome as Ladd had listeners pick songs based on a single word or idea. “Head Sets” was an entire show dedicated songs that sound great in headphones. I heard music on his show I had NEVER heard before, and I was a mobile DJ for twenty years. The man is a THINKER and nothing scares the hell out of corporate America like someone with their own mind.

So, first of all, a great big WTF? to KLOS and Cumulus. Are you guys fucking crazy? Ladd’s show led his time slot in Arbitron ratings (according to my research) and isn’t that what you want? I mean, he still played commercials and that’s where the money is. Hello? Is anyone home? (picture me pounding on the head of some corporate stooge, aka Biff Tannen and George McFly) What a bunch of idiots. If I was a sponsor on KLOS, especially late night, I would have pulled my ads immediately. I’m not a sponsor, but I AM a listener… Correction, I WAS a listener, for the last 35 years. As of the writing of this blog, I am changing my radio presets. I’m done. There are plenty of places to hear classic rock. I’ll miss Mark and Brian in the mornings, but I’m considering them collateral damage in the war on corporate stupidity. I will be writing them a farewell letter. I think it’s only fair; they didn’t fire Jim and I don’t expect them to quit in protest. Gotta pay the bills. However, they need to know that the company they work for has cost them a loyal listener. Like from day one. Yep, I was there when they started and I’ve listened to them every since. Not like they’ll miss me. They don’t even know me. It’s the only recourse at my disposal.

BOTTOM LINE: First, the Good News: Jim Ladd is slated to start at Sirius XM this month on a daily show. Yeah! Now for the bad news: Our society is hurtling toward mediocrity. “Don’t Stand Out; Conform” is the message being blasted into our senses. Pop artists all look and sound the same. Authors find a formula that works and write it to death. Thank goodness for the Indie authors, musicians and film makers who keep pushing the envelope. Corporate America manages to buy some of us out. Let’s face it, if one of the big six calls tomorrow and offers me five million dollars to write their way, I’ll sell out. I have kids to get through college. I’m pretty sure I’m safe, if for no other reason than the title of this blog. Oh, and I tend to put the word FUCK in most of my blogs. It works like stooge repellent.

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Comments

  • James O'Donnell  On January 7, 2012 at 11:10 pm

    Hell yeaa !!! / FUCK yeaa !!!! I totally agree, KLOS has been deleted from all my radios and i have deleted my email notices from klos. Really ,he was the reason i listened to klos. There corp. thinking drove me away from listening most of the time. Done now, don’t have to put up with it. like your rant.

    • edwardowen  On January 14, 2012 at 3:43 pm

      Thank you. I started listening to 100.3 in L.A., “The Sound” (KSWD). Their jocks have a hand in their programming and I’ve heard songs I have NEVER heard on the radio. They play entire album sides, triple shots on Thursday… a welcome change from the same 100 songs KLOS plays over and over. Sometimes, change is good 🙂

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